In 2006, Charley Boorman will be competing in the Dakar Rally, arguably the toughest motorcycle race in the world. The race originated in 1978, a year after racer Thierry Sabine got lost in the desert and decided it would be a good location for a regular rally. Originally, the rally was from Paris, France to Dakar, Senegal, interrupted by a transfer across the Mediterranean. However, due to politics and other factors, the course - including its origin and destination - has been varied over the years. The 2006 Dakar Rally will be starting in Lisbon, Portugal.
The Dakar Rally is organised by ASO who run many spectacular events including the Tour de France. We are privileged to have the opportunity of working closely with ASO who have been exceptionally supportive of the Race to Dakar project.
Charleys experience will be captured in a TV series, DVD and book. This unique media project will look into all aspects of competing in the Dakar including the groundwork for the race through the bike preparation, physical training, a practise rally raid and logistics.
The media package will also focus on the highlights of Charleys attempt at the Dakar. This will provide a story that has never been told before, one that stresses how difficult this adventure is on a personal level and not specifically on which position he finishes in. This lifestyle approach to the
documentary and the fact Charley is a newcomer just as determined as the other
competitors, will give an alternative take on the Dakar, from the privateer angle,
as opposed to the majority of sports coverage which focuses on race results.